Celebrating heritage while staying relevant to today’s guest. With StraxAR™, your history isn’t just displayed—
it’s experienced. Guests explore, connect, and convert, all through the stories your property already holds.
Experience StraxAR™ the same way your guests will—simple, immersive, and unforgettable. Just scan the image and see how your hotel’s story can come to lifein a moment.
Step 1: Pull out your phone
Step 2: Download the StraxAR™ app using the QR code to the right.
Step 3: Using StraxAR™ scan the “Holiday Getaway” image to see how your hotel’s legacy can come to life.
(Turn your volume on and up!
A seamless, story-first layer of engagement that turns heritage into revenue.
StraxAR™ protects your legacy while activating every detail for deeper connection and real-time conversion.
StraxAR™ unlocks new, daily revenue by transforming your existing artifacts into digital engagement points that guests explore, share, and act on. No added rooms. No added staff. Just meaningful moments that convert curiosity into incremental spend.
| Hotel Type | Daily Revenue from StraxAR™ | Annual Revenue Opportunity (365 days) | Equivalent Room Nights ($328 ADR) |
|---|---|---|---|
| Small Historic Inn | $375 | $136,875 | 417 nights |
| Mid-Sized Historic Hotel | $1,250 | $456,250 | 1,391 nights |
| Large Historic Resort | $4,000 | $1,460,000 | 4,451 nights |
That’s incremental value without increasing staff, room turnover or advertising spend. StraxAR™ turns untapped moments into measurable ROI.
— Lawrence P. Horwitz, Executive Vice President of Historic Hotels of America, Historic Hotels Worldwide
The Omni Homestead turned its iconic Jefferson Parlor and lobby into an immersive StraxAR™ experience, activating dozens of historic paintings, portraits, and architectural details across the resort.
The result? Higher guest satisfaction, longer stays, and a story guests couldn’t wait to share.
— General Manager, Omni Homestead Resort
Flexible Licensing. Streamlined Setup. ROI You Can Measure
| Property Type | Starting at | Potential Revenue (Annual) | ROI Estimate |
|---|---|---|---|
| Small Historic Inn | $10K/year | $136K+ in new guest revenue | 13x+ |
| Mid-Sized Historic Hotel | $25K–$35K/year | $450K+ in upsell opportunities | 15x |
| Large Historic Resort | $50K–$70K/year | $1.4M+ in potential revenue | 20x+ |
(Pricing based on activation volume, scale, and creative ambition.)
● Annual licensing with access to full CMS
● Packages tailored by property size & guest volume
● Setup in under 2 weeks, with minimal lift
● Optional event-based activations for weddings, corporate & seasonal campaigns
See what StraxAR™ can unlock in your hotel with zero lift, real results, and a guest experience that honors your legacy.
StraxAR™ will design a fully branded experience using your hotel’s history, spaces, and stories.
Choose a meaningful location, like a lobby portrait, hallway detail, or piece of in-room art and we’ll do the rest.
StraxAR™ turns your wedding offerings into a premium, high-margin experience that delights couples and drives exposure for your venue. As a valued member of the Historic Hotels of America, your property is eligible for exclusive pilot pricing, designed to make it easy to explore StraxAR™'s potential while honoring your legacy.
What’s Included (Flat-rate Pricing):
Perfect For:
Weddings, rehearsal dinners, anniversaries, and bridal showers
Elevate your brand experience with immersive AR touchpoints that turn every agenda,
sign, or activation into measurable engagement.
What’s Included (Flat-rate Pricing):
Perfect For:
Corporate retreats, brand activations, conferences, educational programs
Turn static events into standout experiences.
| Question | Here’s How StraxAR™ Delivers |
|---|---|
| Who creates the content? | StraxAR™ supports your content creation with branded videos, voiceovers, AI prompts, overlays, and scripts tailored to your goals and guidelines. Content production is available as an add-on, with scavenger hunt scripting and layout design included for first-time clients. |
| How often is content updated? | You control your content through our back-end content management system (CMS) with the flexibility to update anytime. Our add-on packages include evergreen stories, seasonal refreshes or promotional swaps. |
| Can this match our brand guide? | Absolutely. Every visual, word, and interaction aligns to your brand guidelines. Guests see you, not us. |
| Will this add to my team’s workload? | There’s some light backend management in the CMS similar to updating web content. Your team handles content updates, but the platform is easy to use, and we’re here with onboarding and support whenever needed. |
| What about frequent guests, will they get bored? | Content can be rotated, sequenced, or personalized to unlock new stories, offers, or seasonal features as often as you need to keep guests engaged. |
| How long does setup take? | Most properties are up and running within 2 weeks. We handle the site assessment, layout planning, and technical setup. Once targets are live, your team manages content updates through the CMS. We provide onboarding and support every step of the way. |
| How do we track results and ROI? | You’ll get regular reports with real-time data on scans, guest engagement, and behavior so you can see what’s resonating and where. StraxAR™ data complements, but doesn’t replace, your existing marketing analytics systems. Use it alongside your current tools to measure the full impact. |
