Questions, answered

In a word, no. Strax requires no change to your label, graphic, or product. It recognizes the physical object exactly as it is and works instantly, worldwide, wherever it sees it — with no QR code added to anything.

Yes. Strax can be embedded within an existing brand’s app, integrating its features seamlessly to extend what your app already does and enrich the user experience.

Absolutely. Strax lets you prototype ideas and A/B test creative content across different locations, so you can see what resonates before committing.

Fast — Strax can scale within a day. When a test is working, you roll it out broadly without waiting on a production cycle.

Yes. Strax easily supports the steady creation and flow of episodic media programming — no change to the program or platform required between installments. Your object becomes an ongoing channel.

Yes. The app’s record-and-share button captures 20 seconds of the experience and opens the user’s social apps to post it — inviting new people to discover your content.

Absolutely. An enterprise account lets you create as much as you want on your own. Your account is secure and private — no other account can see your content.

To replay it, they simply Strax the target again — scanning restarts the experience from the beginning. We recommend archiving content in a video library a set time after its debut, which Strax can set up for you. For example, a mixologist’s recipe video or a musician’s new song can debut on the label, then “roll over” to a YouTube channel or your website by the next installment, where it stays viewable and referenceable.

Yes. Strax is designed for both, with an intuitive interface. Whatever someone’s technical background, they can create, engage with, and enjoy immersive experiences — creativity and interaction at their fingertips.