NEWS

CLIENTS

CASE STUDIES

Redefining Hospitality with Strax:

Historic Hotels of America and Historic Hotels Worldwide, in partnership with StraxAR, are redefining the guest experience by blending heritage with innovation. Through this groundbreaking collaboration, storied properties across the globe are transformed into interactive destinations, where guests connect more deeply with history, culture, and place. StraxAR’s patented technology brings plaques, portraits, artifacts, and architecture to life with immersive AR/AI content, instantly accessible through a simple scan. From behind-the-scenes videos and historic reenactments to personalized messages and exclusive offers, the experience enhances both emotional connection and commercial opportunity. This partnership opens a direct digital channel between hotel and guest—without altering a single wall—ushering in a new era of storytelling, engagement, and revenue for the world’s most treasured hotels.

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Redefining Publishing with Strax:

In Set the Night on Fire: Living, Dying and Playing Guitar with the Doors, Robby Krieger intertwines his legendary tales with the innovative touch of StraxAR. As readers dive into his memoir, they uncover exclusive video clips and personal insights, courtesy of StraxAR's immersive technology. Seamlessly adapting to various languages, StraxAR ensures a global connection to Krieger's narrative. Beyond the pages, its "redirect" features beckon readers to explore digital extensions of Krieger's legacy. This collaboration transcends the traditional memoir, bridging the gap between print and digital realms. With StraxAR, Krieger invites readers on a captivating journey through augmented reality, reshaping the landscape of storytelling for a new generation.

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Redefining Education with Strax:

Jersey City Public Schools, renowned for its commitment to academic excellence, embarked on a groundbreaking initiative to revolutionize classroom learning. Partnering with StraxAR and Samsung SDS America, the district introduced Augmented Reality (AR) technology to enhance student engagement and deepen comprehension. The pilot program, spanning two phases over 120 days, equipped students with Samsung Galaxy tablets pre-loaded with the StraxAR app. By scanning designated textbook pages, students unlocked immersive educational content, accelerating learning and accommodating diverse learning styles. Initial results showed a remarkable 94% increase in memory encoding and retention. This innovative approach not only set a precedent for integrating AR into education globally but also demonstrated the transformative power of technology in enriching the learning experience. Jersey City Public Schools' collaboration with StraxAR and Samsung SDS America heralds a new era of immersive, connected education, paving the way for future innovations in classroom learning.

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Redefining Museums with Strax:

In the realm of sports, New York Rangers' Jacob Trouba reveals a lesser-known passion: his blossoming art collection, now invigorated by StraxAR's transformative capabilities. With introspection on his dual persona as athlete and artist, Trouba embraces augmented reality (AR), reshaping the narrative of his creations.
Through StraxAR, Trouba's paintings transcend their static forms, offering viewers immersive experiences and exclusive insights through video narratives. With a simple scan, art enthusiasts delve into Trouba's world, where each piece unfolds a unique story.
StraxAR's creator, Eric Singleton, envisions boundless possibilities, where art seamlessly merges with technology. Mike Tankel emphasizes the platform's essence: it's about the experiential journey it offers, empowering users to dictate their engagements. As Trouba's art finds resonance in the digital realm, StraxAR emerges as a beacon of innovation, redefining the art of storytelling.

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