Patented AR + AI immediacy platform

Point it. See it.
Know it.

Strax turns any object, place, or page into a global broadcast channel that runs 24/7. Aim your device at something you care about and the right content plays at once — then a conversational AI answers your questions about it. No QR codes, no searching, no app-store detour.

Strax™ — Where curiosity becomes action.

RECOGNIZING OBJECT…
How it works

One motion. A whole experience.

Augmented reality is only the ignition. The moment Strax recognizes an object, it fires a sequence built for speed — because the whole point is immediacy.

01

Recognize

Point your device at an object, page, artwork, or place. Strax identifies it in an instant — the physical thing itself is the interface.

02

Stream

An encrypted video plays back near-instantly, accelerated by our proprietary compression. No buffering, no wait.

03

Redirect

When the video ends, Strax sends the viewer exactly where you choose — a web page, a live feed, or a conversation.

04

Converse

Our AI picks up the context of the exact object scanned and answers questions — with human-in-the-loop control you keep.

82%
Of festival attendees scanned an object — unprompted
62%
Watch the whole video and land on the destination
80%
Come back and scan the same object again
Zero
QR codes, and zero back-end integration
Why those numbers happen

There is nothing in the way.

Every other format asks for a step first — find the code, open the camera, tap the link, wait for the page. Each step loses people. Strax removes all of them.

Instant

Point and it plays

No tap, no link, no loading screen. The app scans for a target thirty-two times per second, so the video starts the moment the object is in frame.

Continuous

Move the phone, change the story

Turn toward a different Strax-enabled object and the first video stops and the next one begins. A room, a shelf, a street of artwork becomes something you browse.

Finished

Six in ten reach the end — and the destination

Not a click-through rate. More than 62% of scanners watch the full video and arrive where you sent them, whether that is a booking page, a shop, or the AI.

What it's worth

Where the payoff shows up

Strax attaches to what you already own — a plaque, a page, a package, a building. There is nothing to reprint, rebuild, or integrate. The value shows up in four places.

Revenue

A direct channel at the moment of interest

A scan happens when someone is already standing in front of the thing, curious. That is the cheapest moment you will ever have to sell a booking, an upgrade, a ticket, a book, or a bottle — and the redirect layer sends them straight to it, with no intermediary taking a cut.

Cost

Content you change without changing anything physical

Swap what an object says worldwide in seconds. No reprinting signage, no reissuing packaging, no new labels each season, and no back-end integration project. The object stays exactly as it is.

Data

You finally learn what your own property is doing

Every scan records what drew attention, where, when, in what language, and what the visitor asked next. More than 80% of people scan the same object again later, just to see what changed — behaviour no printed code has ever produced, and a picture of your own space most organizations have never had.

Reach

Every visitor served in their own language

The same object answers in the language of whoever is standing there, and answers only what you authorized it to say. One deployment covers every audience, with no additional staffing.

What the research shows

The wider evidence for AR and video

Independent research, not our own data.

94% higher conversion

On product pages with AR and 3D

Shopify, measured across its own platform, alongside a 40% lower return rate.

80% more certain

About what they are buying

Snap, with Publicis and Alter Agents, surveying 4,028 shoppers who had used AR while shopping.

60% longer dwell

And 20–35% better retention

Systematic review of peer-reviewed museum and heritage studies, 2015–2025, published by MIT Press.

See it in action

Strax, out in the world

Real scans, in the places people already are — a store shelf, a hotel, a piece of music history. Point, and it comes alive.

RetailScan a product, get the story behind it
HospitalityTurn a hotel into an interactive destination
EntertainmentBring music history and venues to life

Videos play silently on a loop. Tap any clip to hear it.

Try it yourself

Don't take our word for it. Scan something.

Point your phone at a book cover, a bourbon label, or a coffee cup out in the world — and watch it come alive in about thirty seconds.

Try Strax now →
Set the Night on Fire
Maker's Mark
Starbucks
Powering experiences for

Brands, artists, and institutions already using Strax

Technology & enterprise
Samsung SDS Screenvision Media LiveXLive Acquicent Toast Paper Airplane Inc.
Hospitality
Historic Hotels of America Historic Hotels Worldwide Preferred Hotels & Resorts Omni Hotels & Resorts The Verb Hotel
Music, artists & entertainment
Sony Music Peter Max Guitar Center Music Foundation Robby Krieger, legendary guitarist of The Doors Neal Schon Experience Hendrix
Publishing
Education, civic & sports
Verticals

How organizations use Strax

One platform, adapted to the object in front of your audience — from hotel lobbies to textbooks to gallery walls.

Hospitality

Historic Hotels of America & Worldwide

Storied properties become interactive destinations. Plaques, portraits, and architecture come alive with AR/AI content on a simple scan — behind-the-scenes films, reenactments, personalized welcomes, and exclusive offers — opening a direct guest channel without altering a single wall.

Publishing

Robby Krieger — “Set the Night on Fire”

Readers of the Doors guitarist’s memoir unlock exclusive clips and personal insights as they turn the pages, in any language. The redirect layer carries them onward to digital extensions of the story — print and screen, joined.

Education

Jersey City Public Schools & Samsung SDS

Students scanned designated textbook pages to unlock immersive lessons across a 120-day pilot. The program reported a 94% increase in memory encoding and retention — a new model for connected, immersive classrooms.

Art & experiential

Jacob Trouba — art in augmented reality

The NHL athlete’s paintings step beyond their frames: a scan opens video narratives and exclusive insight into each work, letting collectors experience the story behind the canvas rather than only the canvas.

Press

Strax in the news

Covered by Forbes and industry press. See all coverage →

Team

Who’s behind Strax

Operators and advisors from aerospace, enterprise technology, finance, hospitality, and public safety.

Eric Singleton

Eric Singleton

Founder / CEO

Enterprise technology executive and inventor; led large-scale transformation at Raytheon, Honeywell, Tommy Hilfiger, Chico’s FAS, and AOL. Principal architect of StraxAR™.

Alan Mariotti

Alan Mariotti

Founder / CSO

Senior cybersecurity and enterprise technology executive (CISSP, CISM, CRISC, CEH, CCSK, ITIL). Oversees secure platform architecture and compliance strategy.

Dr. Mingu Lee

Dr. Mingu Lee

Director

Managing Partner at Cleveland Avenue Technology Investments; formerly senior leadership at Samsung SDS America and Lockheed Martin. Ph.D., Systems Engineering.

Irwin Sternberg

Irwin Sternberg

Director & Strategic Advisor

Veteran fashion executive and founder of Stonehenge Ltd.; category-defining menswear collaborations. Guides brand development and retail positioning.

William F. Gibson

William F. Gibson

Advisor

45+ years of global financial leadership; former COO at ING Investment Management and New York Life Investment Management. Cornell University.

Jeff Matthews

Jeff Matthews

Advisor

Founder and General Partner of Ram Partners LP, a Greenwich hedge fund focused on U.S. equities and long-term value investing. Author of Pilgrimage to Warren Buffett’s Omaha and the blog Jeff Matthews Is Not Making This Up.

Rob Bowman

Rob Bowman

Advisor

Managing Director and Technology Analyst at JP Morgan Asset Management, with more than 30 years at the firm. Rutgers University; MBA, NYU Stern.

Frank Thomas

Frank Thomas

Advisor

Hall of Fame athlete and three-decade entrepreneur across media, entertainment, and consumer products. Strategic insight and network.

Joe LoPresti

Joe LoPresti

Chief Sales Officer

Institutional asset-management veteran (AXA, Neuberger Berman, HSBC, Nasdaq); has sourced $50B+ in investment mandates.

Additional advisors

Jeffrey D. Johnson

Co-founder & former Vice Chairman, FirstNet; past President, IAFC

Roger Conner

Former Corporate VP of Communications, Marriott International

Jessica Lynn

Recording artist & cultural ambassador

Will Peter

Advisor

Get the app

Try Strax on your own device

Download the StraxAR™ app, point it at a Strax-enabled object, and watch it come to life. Turn your volume on.

Contact

Let’s bring your objects to life

Strax Networks Inc.
254 Chapman Rd, Ste 208 #10941
Newark, DE 19702

Email: support@straxnetworks.com

Instagram: @straxnetworks

Prefer email? Write to us directly and we’ll set up a live demonstration of the full pipeline on real content.