Historic Hotels of America and Historic Hotels Worldwide, in partnership with Strax Networks, are redefining the guest experience by blending heritage with innovation. Through this groundbreaking collaboration, storied properties across the globe are transformed into interactive destinations, where guests connect more deeply with history, culture, and place. StraxAR’s patented technology brings plaques, portraits, artifacts, and architecture to life with immersive AR/AI content, instantly accessible through a simple scan. From behind-the-scenes videos and historic reenactments to personalized messages and exclusive offers, the experience enhances both emotional connection and commercial opportunity. This partnership opens a direct digital channel between hotel and guest—without altering a single wall—ushering in a new era of storytelling, engagement, and revenue for the world’s most treasured hotels.