Guests point their phone at a portrait, an artifact, a staircase — and your property's story comes to life. They can ask questions and get answers in your hotel's own voice. And for the first time, you can see exactly which parts of your building guests engage with.
Approved and endorsed by Historic Hotels of America and Historic Hotels Worldwide,
with member pricing and benefits.
“Historic Hotels of America and Historic Hotels Worldwide are dedicated to preserving the authenticity of the finest iconic and legendary historic hotels, where hoteliers strive to create meaningful experiences for their guests. By partnering with StraxAR™, we are providing a new technology that will provide travelers with a fantastic tool to bring history to life in an innovative, easy to use way that blends traditional historic experiences with modern technology.”
Every historic property is full of stories. Very few of them reach the guest standing three feet away from them.
A guest arrives, curious. A discreet card or sign reads "Scan to Discover."
At a portrait, a piece of memorabilia, an architectural detail — whatever caught their eye.
A short, beautifully told piece of your history. Yours in voice, tone and content.
A reservation, an upgrade, a return booking — or simply a guest who tells the story on.
A story is one thing. A guest with a question is another. Ask Strax lets a visitor standing in front of a portrait ask about it and receive an answer — and it answers in your hotel's voice, not the internet's.
This is the part that matters for a historic property: you author the questions a guest is offered, and you author the instruction behind each answer. Nothing is improvised. Nothing is invented. Your historian's work stays your historian's work.
Each activated object carries the specific questions a guest may choose from — written by you, approved by you.
Behind each question sits your own instruction, invisible to the guest. The AI narrates within the boundary you draw.
Response length, tone, and what happens when a question falls outside scope — a webpage, a reservation, or a member of staff.
Guests may also photograph something else on your walls and ask about that. You enable or disable it for each object individually.
A guest asks about Lincoln, and hears your account of Lincoln.
Not estimates. Every scan, every object, every location — measured.
This complements your existing marketing analytics rather than replacing them — and it tells you something none of them can: what guests do inside the building.
A National Historic Landmark and founding charter member of Historic Hotels of America.
The Omni Homestead turned its iconic Jefferson Parlor and lobby into an immersive Strax experience. Guests explore the resort through an AR and AI-powered scavenger hunt, unlocking hidden stories, rewards, and on-site bookings for dining and spa.
Staff fielded fewer repeat questions, freeing them to focus on hospitality. The experience was spotlighted in a Virginia Living holiday feature and in a Virginia tourism campaign, reinforcing the resort's position as a modern steward of its own legacy.
The property promoted the experience actively — and that made the difference.
Figures recorded at The Omni Homestead Resort. Results vary by property, by the number of activations, and by how actively the experience is promoted.
“With StraxAR™, our history came alive and so did guest engagement. The Jefferson Parlor became more than décor — it became a conversation, a booking engine, a moment guests remembered. No lift for my team, no compromise to the space, and a clear return on both emotion and investment.”
Annual licensing, quoted to your building. A boutique inn with a dozen stories and a flagship resort with two hundred are not the same engagement, and we do not price them as though they were.
Tell us about your property and we will quote it properly — usually within a few days of walking the space with you, in person or on a call.
Is your property marking a major milestone in 2026, 2027 or 2028?
We do, or you do, or both. Strax supports content creation with branded video, voiceover, AI prompts, overlays and scripts tailored to your goals and brand guidelines. Production is available as an add-on, and scavenger-hunt scripting and layout design are included for first-time properties.
Very little. There is some light back-end management in the CMS, similar to updating web content. Your team controls content updates, the platform is straightforward, and onboarding and support are included. Setup, site assessment, layout planning and the technical work are ours.
Most properties are live within two weeks. We handle site assessment, layout planning and technical setup. As a reference point, The Verb Hotel's 111 activation targets were configured in eighteen hours of on-site work.
Entirely. Every visual, every word, every interaction aligns to your brand. Guests see your property, not our software.
Whenever you like, at no cost. Content can be rotated, sequenced or personalised — evergreen stories, seasonal refreshes, promotional swaps. Returning guests can unlock new material rather than repeat the same experience.
You receive regular reporting with real-time data on scans, engagement and guest behaviour by target, location, date and time. Strax data complements your existing marketing analytics rather than replacing them.
Yes — StraxAR is free on the App Store and Google Play, and one on-property QR code handles the download. From that point on there are no QR codes: guests simply point at what interests them.
Choose a single meaningful place — a lobby portrait, a hallway detail, a piece of in-room art — and we will design a fully branded experience around your property's own history. Then you decide whether to go further.
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