Approved and Endorsed by Historic Hotels of America and Historic Hotels Worldwide
Celebrating heritage while staying relevant to today’s guest. With StraxAR™, your history isn’t just displayed—
it’s experienced. Guests explore, connect, and convert, all through the stories your property already holds.
Experience StraxAR™ the same way your guests will—simple, immersive, and unforgettable. Just scan the image and see how your hotel’s story can come to life in a moment.
Step 1: Pull out your phone
Step 2: Download the StraxAR™ app using the QR code to the right.
Step 3: Using StraxAR™ scan the “Holiday Getaway” image to see how your hotel’s legacy can come to life.
(Turn your volume on and up!)
A seamless, story-first layer of engagement that turns heritage into revenue.
StraxAR™ protects your legacy while activating every detail for deeper connection and real-time conversion.
StraxAR™ unlocks new, daily revenue by transforming your existing memorabilia into digital engagement points that guests explore, share, and act on.
No added rooms. No added staff. Just meaningful moments that convert curiosity into incremental spend!
| Hotel Type | Daily Revenue from StraxAR™ | Annual Revenue Opportunity (365 days) | Equivalent Room Nights ($328 ADR) |
|---|---|---|---|
| Small Historic Inn | $375 | $136,875 | 417 nights |
| Mid-Sized Historic Hotel | $1,250 | $456,250 | 1,391 nights |
| Large Historic Resort | $4,000 | $1,460,000 | 4,451 nights |
That’s incremental value without increasing staff, room turnover or advertising spend. StraxAR™ turns untapped moments into measurable ROI.
— Lawrence P. Horwitz, Executive Vice President of Historic Hotels of America, Historic Hotels Worldwide
Designated a National Historic Landmarkby the U.S. Department of the Interior, Founding Charter Member of HistoricHotels of America
The Omni Homestead Resort turned It's iconic Jefferson Parlor and lobby into an immersive StraxAR™ experience, activating dozens of historic paintings, portraits, and architectural details across the resort.
— Managing Director Mark Spidoni, The Omni Homestead Resort (1766)
Flexible Licensing. Streamlined Setup. ROI You Can Measure.
| Property Type | Starting at | Potential Revenue (Annual) | ROI Estimate |
|---|---|---|---|
| Small Historic Inn | $10K/year | $136K+ in new guest revenue | 13x+ |
| Mid-Sized Historic Hotel | $25K–$35K/year | $450K+ in upsell opportunities | 15x |
| Large Historic Resort | $50K–$70K/year | $1.4M+ in potential revenue | 20x+ |
(Pricing based on activation volume, scale, and creative ambition.)
● Exclusive Member Benefits for Historic Hotels of America
● 15% Member Discount – Preferred pricing on all licensing and activations.
● Revenue-Generating Opportunities – License StraxAR™ across event guests to create new streams of revenue.
● Access to Premium Content Templates
● Complimentary Onboarding & Training
● Priority Support Access
● Annual Licensing with Full CMS Access
● Packages Tailored to Your Property
● Fast, Low-Lift Setup
● Event-Based Add-Ons – Activate StraxAR™ for weddings, seasonal experiences, or corporate retreats as needed.
See what StraxAR™ can unlock in your hotel with zero lift, real results, and a guest experience that honors your legacy.
StraxAR™ will design a fully branded experience using your hotel’s history, spaces, and stories.
Choose a meaningful location, like a lobby portrait, hallway detail, or piece of in-room art and we’ll do the rest. Give them a reason to return! Strax can include the special milestone beverages, recipes from the past, celebration year.
StraxAR™ Member Benefits & Value Highlights:
● Unforgettable Guest Experiences that drive lasting impressions
● Proven Revenue Impact across events and properties
● Endorsed by Historic Hotels of America (HHA) with exclusive member pricing and benefits
● Scalable from boutique properties to large-scale resorts
● Worldwide Deployment & Reach — instantly accessible anywhere in the world
● Unique Recognition Engine — detects and responds in all languages
● Real-Time Performance Metrics for every scannable target
● Apple App Store Partner with verified technical integration
● Android Certified and fully cross-platform
● Automatic Updates & Upgrades — no extra charges, ever
● Unlimited Edits, Changes & Additions — included at no cost
● Continuously Improved with new features and optimizations pushed live automatically
● No IT Burden — designed for seamless deployment with minimal technical overhead
| Question | Here’s How StraxAR™ Delivers |
|---|---|
| Who creates the content? | StraxAR™ supports your content creation with branded videos, voiceovers, AI prompts, overlays, and scripts tailored to your goals and guidelines. Content production is available as an add-on, with scavenger hunt scripting and layout design included for first-time clients. |
| How often is content updated? | You control your content through our back-end content management system (CMS) with the flexibility to update anytime. Our add-on packages include evergreen stories, seasonal refreshes or promotional swaps. |
| Can this match our brand guide? | Absolutely. Every visual, word, and interaction aligns to your brand guidelines. Guests see you, not us. |
| Will this add to my team’s workload? | There’s some light backend management in the CMS similar to updating web content. Your team handles content updates, but the platform is easy to use, and we’re here with onboarding and support whenever needed. |
| What about frequent guests, will they get bored? | Content can be rotated, sequenced, or personalized to unlock new stories, offers, or seasonal features as often as you need to keep guests engaged. |
| How long does setup take? | Most properties are up and running within 2 weeks. We handle the site assessment, layout planning, and technical setup. Once targets are live, your team manages content updates through the CMS. We provide onboarding and support every step of the way. |
| How do we track results and ROI? | You’ll get regular reports with real-time data on scans, guest engagement, and behavior so you can see what’s resonating and where. StraxAR™ data complements, but doesn’t replace, your existing marketing analytics systems. Use it alongside your current tools to measure the full impact. |
