Emagine Entertainment, in collaboration with Screenvision Media and StraxAR, pioneers a groundbreaking venture, merging physical theaters with the digital realm to elevate the movie-going experience. Recognizing the demand for interactive content, Emagine integrates innovative technology to captivate audiences beyond traditional cinema. StraxAR's unique "redirect" feature transforms everyday theater items into interactive platforms, delighting guests with AR experiences triggered through the StraxAR app. From promotions to games, videos, and private offers, this initiative revolutionizes the cinema industry, offering immersive experiences and advertising opportunities. Emagine establishes a direct, engaging digital channel with its guests, setting a new standard in entertainment. This partnership exemplifies the convergence of technology and entertainment, creating dynamic, enriched experiences for consumers.